WHO IS CARNABY?
The content marketing landscape is a kaleidoscope of opportunity.
Just keeping up with the incredible pace of change calls for unprecedented levels of specialisation and diversity that no single agency can provide. This is where we step in.
Carnaby + Company is an independent network of bright, nimble and talented content professionals.
As a collective we deliver a potent mix of audience insights and analytics, strategic planning, creative execution, distribution and amplification.
As a collaborative we will provide an unbiased advisory approach to resolving your specific content challenges. We will work closely with your marketing teams, supplementing skills where needed, on either a short or longer term basis.
And as a cohort we are committed to making branded content that will actually move the needle in meaningful and measurable ways.
Making the simple complicated is commonplace; making the complicated simple, awesomely simple,
that’s creativity.
Charles Mingus
ABOUT THE FOUNDERS
After more than two decades of working within major media companies to build symbiotic content partnerships for traditional publishers, we decided to combine our energies and award-winning expertise to form an independent content consultancy.
Our focus today is on providing impartial strategic advice to help brands transform their burgeoning owned media channels into streamlined, stand alone and stand out business assets.
Mark’s background has followed the professional path from custom publishing to content marketing. He has spent the last 20 years working with Pacific, Hardie Grant and Bauer in General Management roles focusing on business development.
Mark thrives on the interactions of content marketing: the depth of the relationships, the eclectic challenges of responding to each unique client brief and the satisfaction of working with so many diversely talented people.
LISA PATON
As a journalist turned brand storyteller, Lisa has headed up branded content divisions for many major Australian publishers, including Pacific, Hardie Grant and most recently, Bauer. During her career, she has worked with myriad brands and businesses from Virgin to Coles, Telstra to Foxtel, Westfield to Westpac, Austrade to CPA Australia.
Inspired by people, excited by purpose, informed by insights and underwritten by experience, she has unshakeable faith in the value of well-crafted content anchored in genuinely intelligent thinking.
