Effective content marketing is the conversation that both you and your audience want to have.
We love a good brand story as much as the next agency but frankly you, as a marketer, are not in our initial sights. It’s the people that you want to reach with your brand story who matter the most to us. Whether it’s B2B or B2C, from macro trends to micro insights we unpack big data to dig deep into the hearts, minds and motivating behaviours of your customers and would-be customers.
What’s working? What’s not? A full review of your current content assets, their value and their efficacy. Carnaby + Company will benchmark the quality and, importantly, the connectedness of your current content offer, particularly in terms of customer value and experience, making key recommendations on enhancing creative impact and maximising commercial outcomes.
Need some help creating your content, or just some inspiration to get started? Want to know which formats work best for who – and why?
Whether you’re looking for a fully integrated content solution, or simply want to evolve your current content plan with new and better ways of working to win over your audiences in print, digital or social channels, Carnaby + Company can provide the full spectrum of written, video and audio content production services across print, web and social with supporting insights and advice to help you (and your customers) explore, test and learn.
Making great content is only half the challenge – getting it seen, heard and shared can be an adventure in itself. Creating personalised customer journeys that meet audience expectations in seamless and sometimes subliminal ways is key to conversational success.
Carnaby + Company can provide support and advice on intuitive content distribution and resonant amplification across owned, earned and paid platforms, including SEO, lead nurture, social selling and native collaborations.
THE CONTENT TOOLKIT
Our content toolkit can be readily customised.
So you get to select the level of service that will add the most value to your marketing plans.
Whether we apply a light strategic touch to an existing content play, work hand in glove with your marketing teams, or provide integrated production at scale, is determined by your own ambitions.
The only question you then need to ask is: how big a difference do you want to make?